HTML Site Map in 6 Steps | Article

I've just written a new article to answer a client's question: "What is a site map anyway?"

In the article, I explain the two basic types of site maps: an HTML site map page and an XML Sitemap for Google and other search engines. I also tell you how you, your Web site and your site's visitors can all benefit from having an HTML site map included on your Web site.

I hope you'll take a look at the article and follow the 6 steps to create a site map. If you have any questions that the article doesn't answer, post your question here and I'll follow up in another post.

Advertising Gone Musical

The lengths some advertisers will go to!

Santa Monica ad agency RPA decided music was the way to sell Honda Civics and cut grooves into a quarter mile strip of highway in Lancaster, CA. The grooves were placed so that when a Honda Civic drove over them at precisely 55 miles an hour, the air would be filled with the sounds of the William Tell Overture.

Clever but does it work?
While this is clearly a clever idea, will it sell cars? What does the William Tell Overture have to do with whether or not a Honda Civic is the right choice for car buyers? The ad was scheduled to run in September and has not shown up yet. But YouTube apparently has plenty of clips from drivers enjoying the tune.



Sadly, if you were inclined to buy a Civic so that you could drive the road and enjoy this classical piece, it's too late. The stretch of road has been paved over. No one considered that the quiet neighborhood nearby might get tired of the Lone Ranger theme. :o

The Truth About Links Straight from Google

If you've been trying to learn about linking, or if you've had someone tell you links are "old-hat" or "the most important thing on the Web," and you're confused by the conflicting opinions of various SEO "experts," then this is the topic you've been waiting for.

The Official Google Webmaster Central Blog launched "Links Week" today with this post "Links information straight from the source."

Today's post (Day 1), defines the types of links on a site (internal, outbound, and inbound) and gives a hint at additional information to come throughout the week.

Rather than guessing at what Google wants regarding links or trying to wade through all the opinions on this subject, get it straight from Google.